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Search Engine Marketing (SEM)

Hi, recently we did a keywords ad campaign on Adwords (SEM), however our ad did not appear on the first search page. Are there any tips that you can share with us to allow our SEM ad to appear on the first page?



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In: Others | March 28, 2016

serene_leeGrey3
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the amount u bid is too little? or your ads is not relevant

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theyiqinGreen42
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Hi Serene, Adwords (PPC or SEM) ranking is determined by 2 factors – Quality Score and Bid Price. Quality Score is the relevancy of your ads to the keywords you bid for. Your landing page must be relevant (very similar to SEO). Bid price is the amount you are willing to pay for every click. To be at the 1st page, I strongly recommend you to improve your quality score so that you don’t have to pay so much.

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Alan KohBlue392
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